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Notes from the front line of credibility.

Practical thinking on B2B PR, market narratives, media behaviour, search visibility, and the small communication choices that compound into trust.

When your CISO has a playbook and your CEO doesn't, that's a problem
Featured•Strategy

When your CISO has a playbook and your CEO doesn't, that's a problem

CEO is asking what to say, the lawyer is asking what not to, CISO is updating real time, and the communications lead has 40 minutes before a journalist files. What determines the outcome is whether the people in that room had the conversation beforehand.

Team Core CommunicationsJul 24, 2026
3 min read